motortrend For longer than it might care to admit. Volvo has suffered from an insidious kind of image problem here in America.
Perhaps referring to it as a lack of image problem would be more descriptive.
On one hand, words like safe, comfortable, and long-lived jump to mind when one endeavors to describe its car lines.
However, terms like stylish, exciting, and unique are far less likely to be linked with the products of this Swedish auto maker.
The GT notwithstanding, there is one notable exception to Volvo's basic anonymity axiom. It is known as the Coupe.

mtrend1 In the mid-1970s, AB Volvo contracted with the Italian master Niccio Bertone to have his renowned carrozzeria create an image car for the marquee.
Volvo requested a limited edition 2 + 2 that would be built on its standard production platform.
The resulting cross-cultural exercise offered the exclusivity of custom coach work and luxury mechanicals.
The Bertone Coupe was introduced in 1978. Then, it was called the 262C.
Produced in a series of 1300, the designer models were graced with a completely redesigned greenhouse that featured a more steeply raked windshield and a crisp, angular roofline that was 3.0 inches lower than any other Volvo.
The V-6-powered Coupe's were originally offered only in silver with a black vinyl top and matching leather interior. The present version, now formally rechristened the Coupe, has benefitted from a series of modest upgradings and mercifully has jettisoned the padded top from its standard package.


Bertone plans to build about 2000 Coupe's in 1980; three quarter of them will be destined for the American market.
All will be hand assembled in Turin, using stamping and sub-assemblies shipped from Volvo's home base in Gothenburg.
The Coupe's distinctive chopped top starts out as three separate pieces of metal that are jig welded and hand filed (no lead or bondo here, friends) to perfection before being attached to the rest of the body. Using a series of specialized techniques, the remaining mechanicals are then installed along with the interior package.
As one would expect, the Coupe has only a minimal option list. the no-cost selection encompass a choice of three exterior colors, a black or tan leather interior, and a 3-speed automatic or 4-speed manual transmission with overdrive.
Extra-cost items are pretty well confined to a limited-slip differential and several ascending grades of radios and cassette units. Standard equipment is plentiful and includes the best of the GLE features. Besides air conditioning AM/FM stereo radio, and power windows, mirrors, and door locks, there are also a number of extra conveniences, including a cruise control and deluxe interior lighting with an auto-fader and twin mini-spotlights.
If the truth be known, some cross-country drives aren't looked upon with much enthusiasm. That was assuredly not the case in this instance. Even in the early afternoon sunlight, the Coupe's slightly sinister silhouette stood out markedly from the rest of the cars in the lot at Volvo Rockleigh. New Jersey, facility.

mtrend3 Unmistakable proud, almost defiant, it dared us to test its mettle over several thousand miles. The hand-crafted luxury passenger compartment beckoned with the intensity of a siren's song, and we quickly capitulated to its call. This car was of particular interest because it is one of only 100 U.S. Coupes that will be fitted with manual transmissions. This "performance" variant also carried a 3.73 : 1 rear gear instead of the 3.54 : 1 cog used with the automatic.
Prior to embarking on our 3100-mile trek West, we give the car a quick visual once-over. Even at a glance, it was obvious that the overall level of construction was high. Body panels and trim fit together well, inside and out; and the doors and trunk shut with an airtight seal. The only questionable things that we noted were a bit of orange peel in the paint and some small, ill-fitted pieces of channel that covered the butted seams on the brightwork surrounding the windows.
Inside, the real giveaway to the Coupe's heritage was the dash, which is standard GLE issue. The rest of the interior was strictly an exercise in opulence. The seats, door panels, headliner, and sun visors were covered in fine, handstitched furniture-grade leather. The side panels featured a matched set of polished elmwood inserts, and the carpeting extended to the trunk. Even the tool kit came in its own little carpet bag. The custom-upholstered seats, although wider than the standard Volvo units, possessed the same fully reclining backs and adjustable lumbar supports, plus heating elements for use in the cold climates.


In order to offset the loss of head room, the bottom cushions were mounted approximately 2.3 inches lower in the Coupe. Volvo doesn't offer an adjustable steering column. Consequently, the driver's seat was fitted with a pair of controls to allow the adjustment of both height and the rake.

The Coupe is technically classed as a 2 plus 2. As such, it has to rank as one of the roomiest cars ever to be placed in that category.

Three-abreast short-term rear seating was possible. With two in back, the fold-down central armrest allowed both occupants to relax in a lounge-like atmosphere. Head room was only slightly diminished, and rear seat leg room was adequate for average-size adults.

Like the GLE, the Coupe calls upon the lightweight aluminum-alloy SOHCV-6 that was jointly developed by Peugeot, Renault and Volvo for power. The engine is fed by Bosch CIS electronics fuel injection and relies on a Lambda-sond 3-way system to make it past the smog requirements in all 50 states. The designation on the 2849cc powerplant has been changed from B27F to B28F, reflecting the presence of slightly larger cylinder bores in the 1980 model. Thanks to the displacement increase and some minor, and exhaust manifolds, the horsepower rating was upped from 125 to 130, and the maximum torque raised from 146 to 153 pounds-feet. The V-6 always started quickly and easily. It revved to its 6000-rpm redline with a minimum of protest, but even the extra helping of fire-wall sound deadener couldn't fully conceal the additional decibel count that accompanied any excursions into the upper range.

The Coupe is no lightweight, scaling over 3300 pounds with fuel and driver. While the 2.8-liter V-6 pulled very evenly and smooth, permitting the use of the electric overdrive even at the very bottom of its torque band, the engine still left one with a seat-of-the-pants feeling that it was severely hampered by its U.S. smog hardware. Besides the normal interstate motoring our sojourn covered a fair portion of city and country roads as well as a run trough the Rockies. Average mileage ranged from a 16.4-mpg low to a 27.0-mpg high. The EPA city rating on the Coupe is 16-mpg, and on our test loop, it turned in a credible 22.1-mpg figure. Running an 18.48-second/76.00-mph quarter mile, with an 11.71-second 0-60-mph best, certainly puts the Coupe in the middle of the luxury touring thicket. Save for occasional extended grade. downshifting was also a infrequent occurrence. But the raw-power freaks are going to be disappointed, because even linked to the manual transmission, the V-6 delivers only adequate performance. Any perceived engine anemia was further magnified by the transmission and clutch, which also arrived intact from the GLE. The matchup is fine if you're inclined to use 3000 rpm as a shift point. The further one ventured beyond, the less satisfactory things became. The shift lever was well positioned, but the linkage possessed only a modicum of feeling or precision the biggest weakness lies in Volvo's cable-operated hydraulic clutch. It made flat shifting impossible and caused brisk gear changes to the accompanied by rather irritating slip-bog-lurch sequence. Given the true nature of the Coupe and the miniscule number that will be build with standard transmissions, this can hardly be viewed as a major failing. But it does reinforce the contention that the Coupe relies far more on appearance than performance to score its points. Aside from some minor tuning of the spring rates, the Coupe uses all the stock GLE suspension components, with translates into MacPerson struts with a stabilizer bar up front, and a live rear axle suspended by coils and located by four lateral links and a Panhard rod.

The Coupe is not exactly the car we would take out in search of the ultimate curve; but we found that, like other Volvo's, it possessed a respectable handling envelope that was far closer in character to a European then an American luxotourer. It seemed reasonably at home on all kinds of roads. the car felt massive to be sure and surprisingly exhibited a pronounced desire to under steer whenever pressed into a corner. But the excellent 51% / 49% weight distribution helped to offset some of the effects of its sheer bulk. And Volvo's unique front-end geometry and ideally power-assisted rack-and-pinion steering made transmission to a neutral attitude a simple, predictable operation. A mere flick of the wheel would swing the rear and around to center, and it would elicit only moderate squeals of complaint from the 180 / 70 SR 14 Michelin ZX steel radials.
In town, the Coupe's 32.2-foot turning circle made more fundamental maneuvring a breeze. Stopping chores were handled by four 10.3-inch power disc brakes, the front pair being of the vented variety. The pedal was a trifle soft, but well modulated. While the brakes were inclined to lock when hot, the always provided fade-free, straight-arrow stops and hauled the car down from 60 mph in 168 feet. the best time to make a evaluation on a cross-country trip is generally after a full day behind the wheel.

Even after half dozen 12 hour stints, the Coupe managed to back up its initial flash appeal with a healthy close of substance.

Like all top-notch long-distance cruisers, the Bertone Coupe had a way of mitigating most fatigue factors to the point of making them disappear from one's consciousness.

The bucket from one's may have been down a tad softness and lateral support, but they were still orthopedically designed and delivered the same level of comfort that we've come to expect in a Volvo. The complete absence of squeaks and rattles was also quite evident, with the most noticeable noise being made by wind passing over the outside rearview mirrors. The only item that really left anything to be desired was the cruise control. Cruisers aren't very popular in Sweden, and if this units is at all representative, we can see why. The off/on resume switch was awkwardly mounted on the left-hand control stalk, and the speed was set by depressing button on the end of that same appendage. This Arrangement proved difficult to operate and exceedingly sensitive to the kind of "touch" that it would respond to Worst of all, the control tended to pick up 2-3 mph over the speed that was originally selected and occasionally caused the car accelerate by a similar amount when the turn signals were activated. On a vehicle that was otherwise so well suited to cross-country duty, this became particularly irksome. Just after our arrival in Los Angeles, the Coupe also developed a miner electrical short in the electric seat heating circuit. Tracking down that elusive gremlin required several trips to our local dealer.

Which at last brings us to the burning question:

How did the Coupe fare in the all-important image index? 
Exceedingly well, thank you.

The Bertone model turned plenty of heads, including many that were attached to torsos being cradled by Recaro seats and serenaded by Becker and Blaupunkt sound system. Every gasoline stop would bring one or two curious onlookers over to pay homage to the Volvo flagship up close. But by the end of the second day, an interesting phenomenon manifested itself. Paradoxically, the people who seemed least interested in acknowledging the designer Coupe were other Volvo drivers. We really couldn't tell if they were being blasé or simply oblivious, but they certainly appeared unmoved the encounter.

Having spent a week on the road with the Coupe, we found it very attractive and an affordable alternative to the likes of a 633CSi, 300CD, or a 928. Although it carries a relatively modest $ 18.200 price tag, the Bertone Coupe offers exclusivity not found in many more costly exotics, plus the full complement of amenities and reliable Volvo underpinnings. There's no denying that some degree of sportiness and ostentation has been sacrificed in deference to cost. But given Volvo's annual output of just over 300,000 vehicles, the concessions are understandable; and more important, they do nothing to detract from driving the car in day-to-day circumstances. The Coupe struck us as an admirable blend of luxury and practicality. It's the unsung exoticar for the hedonist on a budget.

text from MOTOR TREND november 1980.

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